The best deals on Craftsman tools, lawn tractors and snow blowers at Sears is through the Craftsman Club program.
Here is an email I received from Craftsman. It looks like they are making the final switch from a separate Craftsman Club to integrating it completely into the Shop Your Way Loyalty Program. (SYWR) Hopefully this is the final improvement in the system.
Since 1991, Sears has run the Craftsman Club customer loyalty program, one of the oldest such programs by a retailer. It offers additional discounts on Craftsman branded tools and lawn & garden products at Sears.
Here is a copy of the letter I received so that you can get re-signed up.