Briggs & Stratton Power Products Group Introduces 44 New Models For Model Year 2014

MILWAUKEE (October 23, 2013)—The Briggs & Stratton Power Products Group is introducing 44 new product models for model year 2014 among its Snapper, Simplicity, Massey Ferguson, Ferris and Snapper Pro brands. The new models are a combination of new products and new line extensions across the various brands, and come on the heels of the 40 new products the Company introduced in 2013.

 “We are committed to providing our dealers with new and innovative products with which to grow their businesses,” says Harold Redman, Senior Vice President of Briggs & Stratton and President of the Briggs & Stratton Power Products Group.  “Over the past two years, we’ve introduced more than 80 products across our five brands.”

“Some are brand new platforms like the Snapper rear engine rider and Simplicity tractors with suspension introduced last season,” he says.  “Others are line extensions or improvements like the new 48” fabricated deck with limited lifetime warranty³ that we’re introducing this year on specific lawn tractors.”

Model year 2014 Snapper brand highlights include the new entry-level ST Series lawn tractor starting at $1399.00¹ and a new “prosumer” zero turn—the 550Z—starting at $4999.00¹.  Snapper will also be introducing a new handheld line up including gas trimmers, a backpack leaf blower and a hedge trimmer this spring.

Simplicity is extending its lineup of consumer zero turn mowers and also adding a Regent EX lawn tractor model and ZT2500 zero turn model featuring a 48” fabricated deck with limited lifetime warranty³.

 Massey Ferguson 2000 Series lawn tractors for 2014 will now be offered with V-twin engines versus the single cylinder models offered previously.  A new “prosumer” 2950 Series zero turn model featuring a 25-gross hp² Briggs & Stratton engine and 61” fabricated deck is offered for $4999.00¹.

Ferris dealers will be able to offer their customers new ways to “Experience Suspension” with a new IS 2100Z line-up.  Six models are being introduced featuring a variety of engine and deck options.

Finally, Snapper Pro is introducing a new S125xt commercial zero turn. Four models are available starting with a 25-gross hp² unit with 52” mowing deck at a retail price of approximately $5,799.00.¹

About Briggs & Stratton Corporation

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden and turf care through its Simplicity®, Snapper®, Ferris®, Snapper Pro®, Murray®, Branco® and Victa® brands.  Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit www.basco.com or www.briggsandstratton.com.

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¹Prices vary by dealer. Taxes, freight, set-up and delivery not included.

²All power levels are stated gross horsepower at 3600 rpm per SAE J1940 as rated by Briggs & Stratton.

³Warranty details available at www.snapper.com and www.simplicitymfg.com.