Consumers shopping for a new mower this year will find a new engine packed with “easy” features mounted to the decks of several mower brands. The new E-Series push mower engine will join Briggs & Stratton Corporation’s product lineup this spring. The E-Series engine will be available on mowers sold at Lowe’s, Sears, The Home Depot, Walmart and other outdoor power equipment retailers.
Seven in 10 consumers who bought a mower in 2010 felt that it is “extremely important” to have a mower that’s easy to start, according to PowerPulse, an annual consumer survey on outdoor power equipment. More than half of consumers surveyed also wanted a mower that is easy to maintain and maneuver. Briggs & Stratton E-Series engines deliver on all the “easy” features consumers want, making it easier than ever for homeowners to have a great-looking lawn. From easy 1-step starting to improved performance and reduced emissions, the E-Series engines deliver a distinctly enhanced lawn mowing experience.
“The E-Series represents an evolution in push mower engines, offering homeowners distinct quality and features even on the most basic engine in the series,” said JP Benjamins, product marketing manager for Briggs & Stratton. “Everything about these engines is aimed at making the mowing experience easier and better for consumers.”
The new 550e and 550ex Series engines offer the following Easy features:
- Easy starting: An easier-to-pull rope helps users start the engine on the first or second pull.
- Easy to maneuver: A best-in-class torque-to-weight ratio means the engine has the power to cut grass well while being light, making it easier to push the mower.
- Easy to maintain: Using a Briggs & Stratton tune-up kit, this engine requires less than 30 minutes of easy-to-do maintenance per year.
- Easy on your hands and ears: Reduced vibration levels and an improved sound level delivered by the Super Lo-Tone muffler enhance the mowing experience.
The 550ex Series comes equipped with the ReadyStart starting system, eliminating the need to choke or prime the engine before pulling the rope to start the engine. The 550ex Series is also covered by the Briggs & Stratton Starting Promise. All 550e and 550ex Series engines also meet U.S. EPA Phase 3 emissions standards.
The arrival of the E-Series engine, designed at Briggs & Stratton’s Milwaukee, Wis.-based headquarters using U.S. and global components, represents a major milestone for company. In July 2010, Briggs & Stratton announced an investment of more than $35 million to renovate its Murray, Ky.-based facility over three years, including installation of upgraded tooling, new machinery, and workforce training. The Murray facility, opened in 1985, is now manufacturing the new 550e and 550ex Series engines.
The E-Series, which went into production in November 2011, joins a full line of engines manufactured by Briggs & Stratton in its U.S. facilities in Alabama, Georgia, Kentucky and Missouri.
Briggs & Stratton Corp.