Ariens Company launched a new logo for the Ariens® brand of outdoor power equipment this week. The Ariens brand, which has existed for more than 80 years, represents premium, durable, snow and lawn and garden equipment.
The new brand mark blends the company’s history with a new, modern look. The Ariens gear has been used by the company for decades, on both equipment and in corporate marks, and has now been incorporated into the brand once again. The gear was included as part the brand mark to put history and legacy at the forefront of the brand conversation.
While the gear stands for where the company has been, the redesigned Ariens font is bold, crisp and prominent. The new look can be described as modern, yet timeless, and represents the company’s future of innovation and advancement.
“The logo marks the beginning of new chapter of innovation that will carry our iconic brand into the future,” said Ariens Company Chairman/CEO Dan Ariens. “We have an exciting few years ahead of us as we rebrand and introduce some new and innovative equipment to the marketplace.”
”By aligning the overall look of the two logos, the brands are now more closely related from a visual standpoint and can be easily recognized as being a part of the same parent company,” Ariens said.
The new logo will be introduced initially on Ariens snow product, the first of which will be seen in Ariens dealerships, The Home Depot® and True Value® stores starting this summer. Lawn and garden equipment will have the new logo beginning in Fall 2016. The first look at the new lawn and garden lineup will take place at GIE + Expo 2016 in Louisville, Ky.
To learn more about the new Ariens logo, please visit ariens.com/logo.
Hi Paul…I need a ZTR for the convenience of getting done quickly. I have one acre with lots of beds to trim. Had my tree guy made a comment that I should just convert back to grass! I love my beds though! I also have slight to moderate slopes and its rough in about 10%. What would you suggest, make, size, etc? I need to mow quick so that I can do the weeding in the beds 🙂 I live in Bear, DE.
Thanks Paul…..Would you recommend the upgrade to the SWX5050 with the fabricated deck and commercial trans? Or is that just wasting money?
Hi Earl, In my opinion the SWX is going to be as sturdy as a garden tractor. I don’t expect anyone to have problems with the transmissions even when pulling heavy loads. The fabricated deck on that model is heavy-duty and I don’t think even a “hired teenager” could break it.
Thanks Paul….I’m getting the SWX then!
Hi Paul…Went to buy the SWX and got to the dealer and he stated that I should stay clear of the steering wheel versions as he see too many coming in for repairs due to the steering linkage(??). He suggested the Bad Boy Elite 48″ which cost the same as the SWX. What are your thoughts on the Bad Boy and any other ZTR that you would recommend. I was also looking at the Kubota Kommander and the Hustler Raptor SD. Which way should I go? My budget is $6,000.
Hi Earl, Hadn’t heard that one before so I went and asked a couple of Toro dealers I trust. They haven’t heard of that either and the one dealer has quite a few of the SWX and ExMark Quest sold. (they are the same) He had one with a loose tie-rod out of the crate but his mechanics always check the products before they go to the new owner. Hmmm. I’m wondering if your dealer inspects and tests them?
The Bad Boy Elite and Raptor SD are nice, heavy ZTR’s. They will last you a long time. If you like the dealer I would buy the one he recommends. I know a lot of farmers buy the Kubota’s but I always thought they were over priced for what you get compared to the other 40 brands on the market.
Haven’t seen any riding mowers on the Ariens site. Are they discontinuing them or do they have something in the works?
Robert, Ariens is not saying what they have planned. If you want an equivalent look at the Poulan Pro.