Toro’s new equipment discount program recognizes American heroes

Toro’s new equipment discount program recognizes American heroes


Toro American Hero

Toro American Hero

To recognize those who serve in the United States military, as well as those who serve their communities across the country, The Toro Company announced on Jan. 28 a new equipment discount program called the “American Hero Program.” Under the program, current or former members of the military, as well as current or former firefighters and police officers are eligible to save 18 percent off the manufacturer suggested retail price of Toro landscape contractor equipment.

“There are a number of people who have served or are serving in the military, or in their local communities as firefighters and police officers, that use our equipment professionally or at their own homes,” said Chris Hannan, marketing manager for Toro. “We wanted to develop a discount program to support these heroes.”

To take advantage of the American Hero program, military members, firefighters and police officers (with proper identification) can visit any participating Toro dealer to receive discounts on Toro landscape contractor equipment, including Z Master zero-turn mowers, GrandStand stand-on mowers and walk-behind commercial mowers.

To learn more about the program, visit

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